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What was the craziest piece you bought for your collection? Now, if I have the inspiration to create something new, I just buy it. Just to take care of the warehouse was a full-time job. In the ‘80s and ‘90s, I was collecting denim in a warehouse that was 25,000 square feet. It doesn’t make a difference to me, if I own the brand or if someone else owns the brand.Īt the Rose Bowl are you looking for pieces to buy? Or just to collect? Well, 50 brands, including the ones that I was the owner or the founder of, and the brands that I’ve been collaborating with. At least.ĭoes that include the ones you’ve collaborated on? Since you first got started in denim, how many brands have you founded yourself? That’s what I did for Renzo Rosso, who went on to acquire Maison Margiela, DSquared2, found Diesel and all that.

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You know, maybe they have a good idea, but don’t know how to do it. I also do it with students at the schools, the interns or even young designers. I like to design, but there’s more value when you create the team, set up people who do the designs, and then they find the way to express themselves. For me, it’s more important to create a team and to create new energy. I design collections, I design lines and I design change, but to be honest, I don’t like it so much. Because I really care about my industry, I really care about designers, I really care about people who are special to our business and every time that somebody comes to me, I’m going to help.Īside from being a Godfather to the industry, what do you actually do? In some ways, I think it explains my attitude to the denim world. To be honest, I think that was Franca Sozzani, the editor of Vogue Italia, a long, long time ago. Here, Observer chats with Goldschmied about his famous denim nickname, why he never wears his own designs and how he finds inspiration at the Starbucks in Silver Lake. He’s busy relaunching Edwin, a Japanese denim line that’s over 70 years old, and he’s designing for Hale, an affordable in-house line for Amazon (AMZN)-among a dozen or so other projects that fall under his Genious Group umbrella. What’s he working on today? Honestly, a lot. To get a little more technical, he is also credited with introducing the Japanese stonewash technique to the rest of the world, in addition to the widespread use of super stretch denim. Goldschmied is also one of the guys you can blame for your jeans costing well over $150 he was among the crop of designers who ushered in the premium denim trend in the early aughts, and he was an early adopter of the skinny silhouette.

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